Our newest addition, PRIORI Coffeeberry Perfecting Minerals, is marketed as “sun protection” — rather than “mineral foundation” — acceptable not only for women, but for men and children as well.  And recently, a couple of clients have shown us the new powder sunscreen they’re using, which got us thinking about the idea of foundation versus sunscreen. We want to hear from our readers:  Would YOU put mineral powder on your toddler?  Teenage son?  Husband?  Here’s my personal investigation into the matter:

Please join us in welcoming PRIORI Coffeeberry Perfecting Minerals to our cosmetics line-up!  We’re excited to introduce you to our new addition which boasts Coffeeberry extract (a skin-lightening antioxidant) and eco-friendly packaging and brushes.  We would also like to take this opportunity to address some of the questions our clients have  regarding beingTRUE cosmetics…

I’ve been asked lots of great questions about applying mineral foundation over the years.  Mineral foundation is different from setting powders that you might apply with a sponge.  If you’re new to beingTRUE mineral foundation — or new to wearing makeup, period — you may find this helpful.  

All mineral foundations are not created equal! Everyone makes a mineral foundation these days, but our goal is to educate you as to how being TRUE is ahead of the game. Here are some of the most common questions asked at our makeover events. If you have additional questions, please comment or contact us!

I don’t like the look or feel of makeup.

Neither do we. Some of our clients have been traumatized by a visit to a department store makeup counter. Properly applied, you should not see or feel your foundation.