At Abundance, we’ve been singing the praises of hyaluronic acid for years, so we were pleased to see it get some public recognition in the article “Skin care’s new favorite ingredient: hyaluronic acid” by Alene Dawson for the Los Angeles Times. 

Our newest addition, PRIORI Coffeeberry Perfecting Minerals, is marketed as “sun protection” — rather than “mineral foundation” — acceptable not only for women, but for men and children as well.  And recently, a couple of clients have shown us the new powder sunscreen they’re using, which got us thinking about the idea of foundation versus sunscreen. We want to hear from our readers:  Would YOU put mineral powder on your toddler?  Teenage son?  Husband?  Here’s my personal investigation into the matter:

Please join us in welcoming PRIORI Coffeeberry Perfecting Minerals to our cosmetics line-up!  We’re excited to introduce you to our new addition which boasts Coffeeberry extract (a skin-lightening antioxidant) and eco-friendly packaging and brushes.  We would also like to take this opportunity to address some of the questions our clients have  regarding beingTRUE cosmetics…

I’ve been asked lots of great questions about applying mineral foundation over the years.  Mineral foundation is not like typical drugstore compact that you use to blot your t-zone with a sponge.  If you’re new to beingTRUE mineral foundation — or new to wearing makeup, period — you may find this helpful.