Please join us in welcoming PRIORI Coffeeberry Perfecting Minerals to our cosmetics line-up!  We’re excited to introduce you to our new addition which boasts Coffeeberry extract (a skin-lightening antioxidant) and eco-friendly packaging and brushes.  We would also like to take this opportunity to address some of the questions our clients have  regarding beingTRUE cosmetics… such as Can I still get my TRUE cosmetics at Abundance? Yes!  Can I use my TRUE brushes with the PRIORI minerals, or vice versa? Yes!  Can I use the TRUE Mist with PRIORI Minerals? Yes!  Rest assured, our TRUE cosmetics aren’t going anywhere (we could never part with TRUE Skin Tints!) and you will be able to use the cosmetics interchangeably.  So why add PRIORI minerals to the mix?  It comes down to providing our clients with MORE.  More color selection.  More options.  More variety.

There are a few attributes that differentiate the two lines – namely, the antioxidant protection (natural vs. bio-engineered) and  the finish (powder vs. mist).  Please take a look at the chart below for a side-by-side comparison.  PRIORI brings something new to the table with its Perfecting Concealer (a powder concealer for allover use) and  brushes (not only are they eco/animal-friendly, they’re affordable too!).

PRIORI has proven to be an industry leader in advanced skincare (we ship PRIORI all over the world, and people often stumble upon Abundance in their search for PRIORI products), so when they released their mineral line  we just knew good things were in store.  We’re happy to report that it passed our trial period with flying colors.  Come to our next complimentary makeover event to try Coffeeberry Perfecting Minerals for yourself!

Questions?  Concerns?  Can’t wait to try Coffeeberry Perfecting Minerals?  We welcome your comments!

12 Responses to “ TRUE vs. PRIORI Mineral Foundation: a side-by-side comparison ”

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  Deborah Duvall had this to say:
  March 2, 2010 at 7:24 pm

  I wish I hadn’t just purchased a refill on my Being True foundation powder! The new Priori line sounds really interesting! Any chance of an exchange, since I haven’t opened it yet?
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  maureen had this to say:
  March 3, 2010 at 10:23 am

  Thanks for the comment, Deborah! We’d love to have you come to the next complimentary makeover event and try PRIORI minerals. If you want to switch foundation powders, we are happy to exchange your unopened TRUE powder.
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